The times? They are a-changing!
And the changes are exciting. But, they are very scary, too, as growers envision how Big Data could potentially modify their lives into some perverted version of Orwell’s 1984.
“Agricultural technology providers turn farmer’s data into a service or a product that will help a farmer make different decisions. But some [growers] are asking if all that farm-level data, when aggregated, will create a competitive advantage in commodity markets or lead to a potential moral hazard. That concern is real in the countryside.”
- “ > 75% of farmers responding to an American Farm Bureau Federation (AFBF) survey on Big Data expressed concern that their farm data could be used by a company or third party for market-sensitive commercial activities.
- “A company having access to vast amounts of real-time data could develop near instant commodity reports, [to] tilt… the playing field between large and small companies.
- > 77 % of farmers were concerned that their data could … be used for regulatory purposes.
- >82 % of farmers were unsure [what] agriculture technology providers intended to go with their farm data.”
Source: Note: Article no longer available on the internet. http://southcountymail.com/news/big-data-agriculture-s-moneyball/article_55bea5e4-7b4a-582b-a132-829b9138de3d.html
Reposted from October 29, 2014 Facebook Post