Today, fresh fruits and vegetables are largely purchased by aging, affluent baby boomers. In the future, as demographics change, Hispanics will be a larger buying group. Their U.S. population is expected to double in the next 35 years.
Source: Eddy, David. Growing Produce. September, 9, 2014. http://www.growingproduce.com/fruits/smaller-stores-taking-greater-market-share-of-produce-purchases/?utm_source=knowledgemarketing&utm_medium=newsletter&utm_campaign=afgenews+09102014&omhide=true