California Ag is a powerhouse. It impacts our culture, social fabric, labor, economy, and environment locally, nationally and globally.
It affects the lives of those who depends on California food.
It is a wild mix of juxtapositions: cosmopolitan/provincial, worldly/insulated, traditional/innovative, optimistic/pessimistic, wealthy/impoverished, hierarchical/autonomous, competitive/co-dependent, and experienced/novel. The list could go on and on.
Facts and figures tell the story for those who can’t drive the valleys, watch the rows tick by, smell the harvest, feel the wind, bite the dust, smell the rain, get their boots dirty or grab a handful of soil.