Game Changers and Innovations


The Central Coast didn’t become today’s Agricultural powerhouse overnight. The immigrant growers didn’t just hop off the boat with a ready-made industry. No, they had to create an industry, from scratch, and nurture the fledgling industry in small, incremental steps.

 In reality, the industry was the result of common man’s attempt to solve common problems in order to exceptionally prosper. They strived to address the problems of the day (supply, demand, transportation, storage, disease management, irrigation improvement, fertility needs or quality issues) and each decision made or every step they took changed the food system to what we know today

Every day – every season – every year – they were driven by the goals of providing the highest quality fresh fruits and vegetables and distributing them as efficiently and profitably as possible. 

They had big dreams and there were no Old World strictures to restrict them. 

They had access to New World opportunities like:

  • land ownership,  
  • capital,
  • developing infrastructure,
  • labor,
  • a perfect farming climate, and
  • collective enthusiasm.

They participated in local civic leadership and community development.

They withstood historic economic, political, cultural and climatic upheavals.

And they reaped the rewards for novel approaches that drove evolution and innovation.   

There was no one factor, by itself, that triggered agricultural development. Some developments might have been pivotal; but it was the cumulative impacts of each step that drove the industry forward.

The Central Coast innovators happened to be with the right people, in the right place, at the right time. The rest of the world has benefited, is benefiting, and will continue to benefit as the industry changes, improves and evolves.